Today, Emma ventured to the South Bronx, a district famous for being the birthplace of rap and hip-hop music, as well as for the vibrant graffiti scene that gave voice to urban creativity in the 1970s. Against this backdrop, the ‘I Love The Bronx’ mural stands out as an icon celebrating the essence and history of this dynamic borough.

The ‘I Love The Bronx’ Mural

Located at the intersection of Simpson Street and Westchester Avenue, the ‘I Love The Bronx’ mural is a work of art that embodies the soul of the neighbourhood. Created by artist collective TATS CRU, known for its significant contribution to graffiti culture, the mural features distinctive Bronx elements in each letter.

B: depicts the New York Botanical Garden, a corner of nature in the urban core.

R: shows the Bronx Zoo, emphasising the Bronx’s connection to wildlife and nature.

O: celebrates baseball, a sport that has deep roots in the local community.

N: illustrates breakdancers, paying homage to hip-hop culture.

X: shows shoes hanging from electricity wires, a recognisable urban symbol.

Every detail of the mural is a tribute to the rich cultural history of the Bronx, offering the viewer an immersive experience in its unique identity.

TATS CRU: The Mural Kings of the Bronx

The TATS CRU collective, founded by Brim, Bio, BG183 and Nicer, consists of Bronx artists who have transformed the graffiti scene into an internationally recognised art expression. Known as the ‘Mural Kings’, they have worked on numerous projects ranging from commemorative murals to collaborations with major brands such as Coca-Cola and Sony. For an in-depth look at the history of TATS CRU and their cultural impact, here is their website which offers a more detailed look at their work.

Today, the Bronx continues to be a laboratory of artistic expression, where street art and hip-hop culture thrive. The ‘I Love The Bronx’ mural is not just a visual work, but an invitation to discover and appreciate the history, culture and creativity that define this extraordinary neighbourhood.